Zero One is still a young company that's finding its feet, and as a result, we've had to be flexible with some of our decisions and goals.
There's one place where we aren't willing to be flexible, nor are we open to negotiation. That place is our work ethic.
It's too easy to cut a corner here, and make an unfulfilled promise there, and that attitude becomes a slippery slope we just aren't prepared to get on. But first…
Woody Guthrie was a singer/songwriter predominantly active around the time of World War II. He was somewhat unique in that he was an early example of a celebrity that used his fame to political ends. Specifically in his case, he was extremely outspoken regarding the disturbing rise of totalitarianism in Germany and Italy pre-WWII.
One of the methods he employed to raise awareness was to mark his guitar with the words "This machine kills fascism".
It's 2015 however, and luckily fascism is largely absent from our daily lives. So, instead Zero One has set its sights on something it can fight against. Every day, we're confronted with examples of poor design, minimum effort, complancency, and being rewarded for just showing up. We don't think that's good enough. We think that's mediocre, and we think mediocrity needs to be killed.
We believe so strongly in the value of doing great work that we've decided to brand our tools accordingly. We hope you feel as strongly about this as we do, and grab a sticker for yourself the next time you bump into a Zero One developer.